Selected industry engagements
Applied, live projects across public systems, mobility, retail, and nutrition.
Operating Principles
A repeatable methodology grounded in behavior, business, and systems logic.
Implementing JTBD framework
Insights before execution
Understanding the system, then zooming in
Problem framing first, solutioning second

Industrial Manufacturing | Brand Strategist | 6 Months
Core problem
Strong production capability but unclear market differentiation in a commoditized plastic manufacturing ecosystem.
Intervention
Analyzed buyer decision drivers across procurement heads, OEM partners, and distributors to identify credibility gaps and value perception mismatches.
Impact
Reframed positioning around reliability, process control, and long-term cost efficiency. Thus, enabling clearer sales narratives and stronger industrial trust signaling.

Shareperks | Investing Made Rewarding
Fintech | Product Strategy | 8 Months
Core problem
Early-stage product direction required clarity on shareholder motivation, engagement drivers, and long-term retention levers.
Intervention
Defined incentive logic, engagement structure, and feature prioritization aligned with retail investor motivation patterns.
Impact
Translated an idea into an alive product and an efficient value-system for shareholders in India, creating India's first shareholder rewards partner.
Positioning as a student
Navnoor Singh
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